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From the Studio of Johnny Helvete
What happens to graphic design when success can be measured in likes, clicks and shares? And what happens to the design process and to the relation between a designer and a client, if the client prefers to hire a designer because of a visual expression, rather than getting a custom made solution.
This is a degree project about visual identies and about how the designer is a product of its own work. This project is based on thoughts about the designers roll and different approaches and methods in design. It's also about visual expressions, jargons and trends within visual identities but also about designers ability to visualize concepts without explanatory texts.
2015
Branding, Packaging, Photography
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Kino - take away
Three take away boxes, with integrated handles, for Kino - a combined vegetarian restaurant, bar and cinema in Gothenburg, Sweden.
2014
Branding, Packaging, Pattern Design
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Bed-Stuy Beer Rebrand
A rebrand of a beer shop in Bed-Stuy, Brooklyn, that sells beer by bottles, cans, draught and kegs. The branding concept consists of nine different logotypes, a typeface, signs and packaging, all saying that Bed-Stuy Beer makes Brooklyn.
2014
Branding, Graphic Design, Icon Design
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Daptone Records Rebrand
A rebrand of Daptone Records - an independent soul- funk- and gospel label, in Bushwick, Brooklyn.
2015
Branding, Graphic Design, Pattern Design
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La Sera Wine
"La Sera" is the italian word for the evening. Every label has its own gradient, based on this and its name. "Il cielo" means the sky, "il falo" means the bonfire and "il sogno" means the dream.
This is a School of Visual Arts project given by Louise Fili.
2015
Branding, Graphic Design, Packaging
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De Cecco Packaging
Packaging and rebranding for De Cecco pasta. My goal was to give the packaging a traditional Italian, but yet vintage futuristic architectural look, with its desaturated Italian art deco-blue color and simple geometric shapes. The typography used is variations of Bodoni, modified in the logotype, since I wanted to keep it Italian.
This is a School of Visual Arts Project, given på Louise Fili.
2015
Branding, Graphic Design, Packaging
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HPKSM Beer
Logotype and packaging for the band HPKSM and their beer Fabriksgatan, named after the street their new rehearsal space is on, that the beer is a celebration for.
2015
Branding, Graphic Design, Packaging
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Art Basel Miami Poster
This is a poster, front and back, for Art Basel - an annual art event in Basel, Miami and Hong Kong that shows both historical and contemporary art from all over the world.
2014
Graphic Design, Print Design, Typography
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Arboga Öl Rebrand
A rebrand of the swedish beer brand Arboga, famous for its 10,2% beer - a standard breakfast for swedish music festival visitors.
2013
Branding, Graphic Design, Packaging
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Soul Vintage Clothing
Logotype and identity for a vintage clothing store, with hang tags that also works as business cards and a background for signs.
2013
Art Direction, Branding, Graphic Design
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Signs for the Arboretum
An experiment in sign and icon design, made for the Arboretum in Gothenburg.
2013
Branding, Graphic Design, Icon Design
